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Shatzkin's roadmap for book publishers' future

June 14, 2010

Tags: publishing, Shatzkin

Publishers have to change the way they do business, because digital delivery increases supply even more than it increases demand, so prices have to go down, blogs Mike Shatzkin. He writes that "getting from today (selling content) to tomorrow (selling audiences) depends on using today’s asset to build tomorrow’s." Doing this will require using "content as bait," monetizing "the eyeballs you own," not "the copyrights you own." In A roadmap for the future: 6 suggestions for today’s publishers that many can’t follow he recommends that publishers (more…)

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