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Writers and Editors (Pat McNees's blog)Your elevator speechMay 19, 2010
Marcia Yudkin suggests this template for your elevator speech: "I specialize in helping ___ (who?) who have ___ (what problem?) get ___ (what result?)" (from (Marcia's Mantras, a nanozine) This echoes a theme in Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (more…)
The difference between marketing, publicity, and advertisingJune 3, 2009
In an excellent audio interview on the Great Writers Book Marketing Series, John Kremer (author of 1001 Ways to Market Your Books)-- get the Sixth Edition) explains the difference between publicity, advertising, and marketing. Publicity is getting some form of media to do a story about you. (You may have to pay someone to help you (more…)
Jonathan Karp puts authors center front in 12 Steps to Better Book PublishingApril 21, 2009 "We all like to believe we are essential to a book's success, but the truth is, we are a marginal factor. The author, and the book, matter most, followed by the media, booksellers and readers. We're facilitators. The most important decisions we make are at the acquisition and positioning stages. That's where sales and (more…) |
Websites, organizations, and other resourcesA GREAT READ
A+ blogs
Blog roll, too Books for book clubs
Best reads and most "discussable" Great search links
Fact-finding, fact-checking, and news and info resources Memoirs (a reading list)
Recommended reading BOOK AND MAGAZINE PUBLISHING
Acquiring, swapping, or selling books
New and used books, Amazon.com and elsewhere Communicating and marketing online (Web 2.0)
Blogs, social media, podcasts, ezines, survey tools and online games Job banks, publishing marketplaces
And finding freelance gigs Marketing, publicity, promotion
Blogs, video promotion, intelligent radio programs Publishing (and e-publishing)
See also Self-Publishing Self-publishing and print on demand (POD)
Indie publishing, digital publishing, POD, how-to articles So, You Want to Write a Book!
Includes original text by Sarah Wernick WRITERS AND CREATORS
Awards, grants, fellowships
Plus contests and other sources of funding Corporate and technical communications
Copywriting, speechwriting, marketing, training, and the like Fiction writing
Literary and commercial (including genre) Mastering art and craft
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Google Books Settlement (Pro and Con) Ethics, libel, freedom of the press
Plus media watchdogs, FOIA EDITORS AND EDITING
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